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Landing
page optimization is an extremely powerful practice that can
lead to a dramatic increase in web site conversion rates,
online revenues and profits.
Our full-service
landing page optimization service provides businesses and
organization with an effective way to test and improve the
conversion rate of their web sites and maximize online revenue
and profits. Using the Google Website Optimizer tool and levering
the expertise of our web site conversion analysts and web
design professionals, we are able to show visitors different
variations of a landing page and determine which version will
best attract users and persuade them to take a specific action,
such purchasing a product, signing up for a email newsletter
or registering for a white paper download.
Google
Website Optimizer
The Google Website Optimizer tool enables us to rapidly test
the various combinations of creative elements - headline,
image, promo text - on a landing page, using multivariate
testing, and quickly determine which content combinations
your visitors respond to best. When we have collected sufficient
data, we also provide you with a full report of our findings
to help you decide what changes to make to your landing page(s)
to improve the conversion rate.
Landing
Page Optimization Service
The ideal combination of convenience, expertise and service
is offered through our Google Website Optimizer-based landing
page optimization service. This turnkey solution provides
a complete implementation of landing page testing and optimization
with the goal to dramatically increase your web site conversion
rate.
Our
landing page optimization service includes the following features:
- Simultaneously
tests various permutations in content, offers, layout, and
design
- Statistically
identifies the most effective web page elements and combinations
of elements
- Provides
detailed reports on landing page conversion rates
Our
landing page optimization service is based on a 6-step program
that includes the following:
- Determine
which landing page(s) to test
- Test
plan design, including selecting page sections and page
section variations
- Landing
page and confirmation page tagging
- Create
variables - headlines, image and copy - for each page section
- Run
the test program to test the page section variables against
the original (the control)
- Provides
detailed reports on customer conversion rates
Fee
US$15/hour
Back
to Conversion Enhancements
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